Concerts and music festivals are the fad right now. It can generate a fair amount of income should a production company be able to tap into that market. But it could also end their career if they overpromise and make the wrong move. So, what does that mean for you if your intention was to hire a music and event production company? This article will detail a few things you should look out for and the things you should demand from them.
Any music and event production company knows that there are many necessary elements and things that should come together before even dreaming of creating the perfect event. Watch out for these companies that know exactly what they need. Aside from that, there is also a lot of ground to cover from each part of the production from planning to its culmination. It is a good sign if a production company always seems busy. That is because they are probably trying to provide for every necessity as soon as they realize the need.
Make an effort, as well, to be included in the planning stage. Good production companies knows that the battle begins at the planning stage and that every little detail should be decided on and agreed upon at the earliest possible time.
Make sure your production company looks out for your specific needs. It might seem impressive if the production company declares that they know exactly what you need by just explaining the gist of it. But a sign of commitment means the willingness to take a seat with you and work those long hours to ensure that you are painting them the entire picture in their heads.
Here are some of the production needs that your music and event production company have to take care of.
This often gets swept under the rug during the start of the planning. This is because it is not a glamourous part of the production. There is no need for any creative input to ensure that the entire event will not run out of juice at any part.
What usually happens is that, the utilities team gets to handle all of this and you will not be able to have a say in it or be even able to check if it is up to par. You should make sure to take a look at the power plan, including the contingency plans should a power outage occur. Aside from these, due to the controlled chaos nature of the event. Should the power go out or any unexpected power related incident occur, the safety of your guests should be top priority.
This makes the top of the list because the event because having no power means no event.
There are a few things to consider technology wise during a music event. First and foremost, the availability of your technical staff should be apparent. You would not know when and where a technical hiccup will occur. Another thing is that the hardware and software used should be compatible to all the equipment in the venue. You would not want to have to cancel your event only because the venue LCD cannot play an mp4 file. If you are hiring DJs, make sure that they meet with the technical team first before the event. They might need special synthesizers or effects that can only be provided on the spot.
Another crucial aspect is that the production company’s technical team has to be completely taking command of are the visuals – Lights and music background included. Ensure that everything is ready to go and are tweaked well enough to be visible but not strong enough to cause seizures.
In the end, it is probably a good idea to make a point to the production company to make them run their technical team’s overall check multiple times with you looking over. There is nothing worse than a production being held up because of technical difficulties in the middle.
For a bit of time now, people often find production and video production to be synonymous. But if you are hiring a music and event production company, it is crucial to make this distinction. You should the video production team and scrutinize each and every video that has a chance of making it to the final event. At a loud event such as these, miscues in audio can be an afterthought as the banging music will probably drown it anyway. But a visual blunder will register in everyone’s head especially if it is put in the center stage behind the artists. Would it not be the most awkward thing if the visualizations from a different band were to show up during another band’s performance?
This is also one of those less flashy aspects that a production company should provide but is still of prime importance. Concerts, especially in open field venues, require towering speakers. This can cause logistic mayhem if not planned out carefully. Additionally, you should take note of how you intend to transport all the staff, the artists and probably some of the concert goers in and out of the venue. In this regard, logistics would not just be a question of transportation but of safety as well.
This is obviously the focal point of a music event. The satisfaction of your guests directly correlates to how they perceive the audio from the artists that are performing. Poor audio quality is probably the cardinal sin of doing concerts. The backlash from the fans, the sponsors, and even the artists would be inconceivable if the main thing they came to experience is broken.
The last aspect you wanna check with your music and event production company is the quality of the equipment that they are going to use at your event. Nothing says professional like fine tuned cutting edge instruments to support your event. On the flip side, if the production company has subpar equipment, you could be putting off your sponsors as well as your guests.
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