Some of the world’s largest companies spend millions of dollars each year on marketing and advertising. They hire separate creative agencies to come up with different ideas in an effort to utilise current trends to their benefit. In order to market their businesses and to get word out about their latest marketing campaigns and products, companies tend to rely on specialised marketing companies. For instance, one of the world’s most valuable brands, Coca Cola, paid more than $50,000 to their creative agency just to remove a small line in their logo. You may have noticed that the logo used by the company has remained virtually unchanged since its inception.
In fact, many of the world’s largest companies avoid changing their logos. Your logo represents everything that your company stands for in a simple graphical illustration. However, in this day and age, simply having a logo isn’t going to get you to the top. As the world of Internet marketing has grown, a number of different modern marketing techniques have also been introduced.
Previously, the best way to get the word out about a particular product was to invest and get a commercial TV ad made. The television ad could be broadcast on different channels between popular programs to get exposure. However, that is simply not the case anymore. The number of people who still subscribe to cable television has declined sharply, with more and more people opting for online services, such as HBO Go and Netflix, in order to watch their latest shows. However, this new trend doesn’t mean that video ads are going out of fashion anytime soon. In fact, you can hire a local creative agency like Captiv8 to make an engaging video ad for your company. Here are a few reasons as to why that’s an important marketing expense.
If you have a decent website and believe in the quality of your product, the only thing that’s keeping you from greatness is proper marketing. Diversifying and using different marketing techniques is essential, especially if you really want to maximise exposure on your website. If you are already investing money in search engine optimisation and constantly revising the content on your website to make sure that you remain at the head of the pack, using video ads is a great way to take your marketing campaign to the next level.
Google and other search engines pay a lot of attention to different methods of marketing. If you are uploading creative ads onto different websites, like YouTube or DailyMotion, and you’re linking them directly back to your page, it could lead to a significant increase in exposure and foot traffic.
Getting video ads made could also increase the value of your brand and improve the overall appeal of your company. Just make sure that as the ad comes to an end, your company’s logo comes up along with your tagline. These things often get stuck in the viewer’s subconscious mind, reminding them whenever they see something similar. It is one of the oldest marketing tactics and it is a tried and tested method. You stand to get a decent return on your investment within a few short years.
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